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Seth Godin, David Meerman Scott & TwitterNomics (Twitter Economics)

Posted by Pete Caputa on Tue, Apr 15, 2008 @ 05:28 PM
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I'm officially sucked in to Twitter. I resisted it for so long. Then, I thought I'd just dip my toes in. I'm totally knee deep now.

I wrote a post today on the HubSpot blog listing "Internet Marketing Blogs You Should Be Reading".

I shot a quick email including a link to the post to the bloggers that I listed. (See Blog Sales Tip #6 & #10.)

Almost all of them responded with a quick thank you. David Meerman Scott, author of "The New Rules of PR & Marketing" was one of them. His signature linked to his Twitter page. I subscribed.

He subscribed back and is now reading my Twitter feed.

I didn't expect him to subscribe back. He's following 121 people and he has 275 followers.

I wouldn't call David Meerman Scott "internet famous" in marketing circles. He's not as well known as Jeffrey Gitomer or Seth Godin. But, he's kind of a big deal. He is very well known and is a very successful author, speaker, blogger, consultant, etc.

He only follows <1 in 2 people who follow him. So, I'm atleast 2x more followable than his average followee. That's the economics.

This interests me because it becomes infinitely more difficult for people like David to "be responsive" to individuals as more and more individuals require his attention.

In August 2004, I wrote a post called "What Does A Connection Mean in a Social Network". I argued that a connection on MySpace and LinkedIn, etc didn't really mean much because it "felt" obligatory to connect with people who requested it. Relationships were automatically forced to be "bidirectional" in nature. Whereas real world relationships are unidirectional. Examples: I am a fan of Jeff Gitomer's. He doesn't really know me although he did autograph a book for me. I am a fan of Jason Calacanis's. I think he dislikes me. I am a fan of Seth Godin's. If he remembers me at all, it's because I've bashed him a few times on my blog. You get the idea.

The question I have is "Where does this breakdown?" We're already seeing "uni-directional" social networks like Twitter supercede (or atleast compete with) "bi-directional" ones like LinkedIn. LinkedIn, MySpace and Facebook were never suitable for someone like Seth Godin to use it as a communications platform. With Twitter, he can use it because he doesn't have to respond. He doesn't even have to pay attention to you. In fact, if you look at Seth's Twitter profile, he doesn't pay attention to anyone.

I'm sure there's a breakdown point where someone like David Meerman Scott cannott pay attention to one more person. How close is David Meerman Scott to that number?

At what point in the accumulation of social capital, does it become impossible for someone to reply with a "thank you". Seth? It seems like you know the answer.

Update: I realized after rereading it, that it looks like I was calling Seth out for not thanking me. That's not what I meant at all. It doesn't matter whether someone thanked me for linking to them. I linked to him because he deserved the link, not because I was looking for a thank you. Plus, If I were as successful as Seth, I wouldn't respond to me either.  

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COMMENTS

Pete,
I too am a recent Twitter convert. Its (possibly) uni-directional nature is a great example of how social media is "permission centric". What I think is great, though, about Twitter is its mix of an optionally-uni-directional connection and its power to connect new people in a bi-directional relationship.
Example of solely bi-directional social media, as you mention: facebook, linkedin, etc.
Example of (mostly) uni-directional social media: blogs
(Unfortunately?) Twitter has surpassed blogs in my mind as one of the greatest social media out there right now in terms of connecting people online. What I think is great about Twitter's structure for connecting people is (1) someone can follow you on Twitter, but you don't have to follow them back, but (2) when someone does choose to follow you, you know who they are (unlike if someone subscribes to your blog's RSS feed) and you can choose to follow them as well.
I also love Twitter because I've seen a lot of quick, great tips/links exchanged there. Prime example - I saw you posted this article, and I was interested in coming to read this post in particular before wading through my huge backlog of blog posts I haven't read in my RSS reader...
PS - Nice post on the HubSpot blog too :)

posted @ Tuesday, April 15, 2008 7:26 PM by Ellie Mirman


Great article on Twitter. You pose an interesting question (around the limits of social networks). Although one likely can't give attention to an infinite number of people, I'm not yet convinced that Seth's approach of following nobody is the best answer either.

posted @ Wednesday, April 16, 2008 12:44 AM by Dharmesh Shah


Great points, Ellie and Dharmesh.
I should probably update this post again. After closer examination of Seth's profile, it says it's the "Unofficial" Twitter page. So, someone else might have set it up to just repost links to his blog posts up there. In which case, it's not really "his approach" to not follow someone. It's actually probably his approach to not use Twitter.
Maybe the person who set it up or Seth could chime in. His perspective would be interesting either way.

posted @ Wednesday, April 16, 2008 6:56 AM by Pete Caputa


Pete,
I like this analysis. But I think you have a disconnect here and you may not even know it.
When you used my name and linked to my blog I knew immediately that you had written about me through my blog analytics and my Google Alerts. I saw the post way before your email and I made a mental note that you wrote something interesting and then when you started following me on Twitter, I wanted to follow back.
So far, so good.
Why the heck did you feel compelled to email me to tell me that you did the post? It is kinda like my mother who sends me an email and then calls to ask if I got it.
An important thing about these media is that the post itself becomes the virtual ping. We see you. You are out there. No need to shout.
PS. I just sent a tweet pointing people to this post (because I like it) and now I am commenting on the post. You will see it. If you are near your computer, you will see it within moments after I write it. So I will not be emailing you to tell you about my comment, OK?
Keep up the great analysis.
Cheers,
David

posted @ Wednesday, April 16, 2008 12:14 PM by David M. Scott


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