HOW TO GENERATE LEADS USING THE WEB

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Which Upcoming Blog Posts Would You Like Me To Write?

Posted by Pete Caputa on Fri, Apr 25, 2008 @ 11:33 AM
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Here's some blog posts I plan to write sometime in the near future.

  1. How to Do a Website Redesign w/ Business Goals in Mind.
  2. How to Do a Website Redesign w/ Search Engine Optimization in Mind
  3. How to Transition Your Cash Flow Struggling Web Design Business into a Cash Flow Consistent Internet Marketing Business.
  4. Why Cold Calling Prepares SalesPeople for Warm Calls.
  5. Link Building: Exchanging Content for Links
  6. Building an Online Network of Clients and Prospects

If you have thoughts or experiences with any of these, please share them in the comments or on your own blog. If you have other topics you'd like me to cover, let me know that too.

COMMENTS

It just so happens that we are planning a full redesign of frusterio.com. Therefore, I am interested in what you have to say on business goals and SEO.
I'd say goals first. I have a fair grasp on SEO.
I'm sure most people aren't going to vote for those subjects. But whatever :)

posted @ Friday, April 25, 2008 12:08 PM by Tony Legrone


#4 please....so much has been written about inbound marketing lately...all good of course. But, if you are selling an enterprise solution or any solution into the innovator or early adopter space, you better know how to cold call! Before you write the post you might want to check this one out on our site..it is our 2nd most popular posting which says to me there certainly is a lot of interest in the topic! I look forward to your thoughts and thanks for asking.
http://blog.bridgegroupinc.com/blog/tabid/47760/bid/3341/Cold-Calling-How-To-Make-It-Work.aspx

posted @ Friday, April 25, 2008 12:13 PM by trish bertuzzi


I'm adding a topic "Link Building On Steroids with Your Brand New Blog" for my man, Doug, @greatmailinglists.com
@Trish: I'm going to be referencing your post as well as Al's post.
@Tony. You got it. Maybe you should write a joint guest post on my blog. You're damn smart and know a lot of this stuff already. Why don't you start the post in a google doc and share it with me. We'll write it together.

posted @ Friday, April 25, 2008 12:54 PM by Pete Caputa


You should have made this into a poll on Quibblo, and posted the widget here.

posted @ Friday, April 25, 2008 1:46 PM by Andrew


Oops, link didn't work. http://www.quibblo.com/flash-quizzes

posted @ Friday, April 25, 2008 1:47 PM by Andrew


That sounds like a great idea Pete.
What kind of deadline would we be looking at?
I'm very interested in writing a post with you.

posted @ Friday, April 25, 2008 1:59 PM by Tony Legrone


How about creative ways to collect leads (aka) contact info from your website visitors.

posted @ Saturday, April 26, 2008 12:30 AM by Jame


That's a good one, Jame.
I get so focussed on driving traffic, I forget about lead gen.
Will add that to the list.

posted @ Saturday, April 26, 2008 5:23 AM by Pete Caputa


Any B2B company should look fist to their visitors on their website.
These are interested companies, who found the website by their own means: "the natural way". Pull Marketing.
What is needed?
- Website visitor identification by company name.
- Visitor qualification by pages visited, time on pages and returning visits.
Cold calling upon these warm companies is not so cold any more.
It's web analytics for lead generation, not for webmasters.
Leverage the investments made in SEO and other techniques driving website visits.

posted @ Sunday, April 27, 2008 3:58 PM by David Caruso


I'm adding a topic: "How to Leverage Vertical Content Aggregation Communities Like ActiveRain, SeekingAlpha, The Customer Collective, Recruiting.com"
Any experiences with these sites? Are there other sites out there that aggregate blogs to build vertical communities?

posted @ Tuesday, April 29, 2008 8:50 AM by peter caputa


Malcolm Sheppard of Gill Media will be posting a guest article about how small businesses have a website presence whether they want to or not, because social media sites allow their clients to talk about them. So, if they want to control their online presence, they should be building it.

posted @ Tuesday, April 29, 2008 9:51 AM by peter caputa


sorry to everyone who might be getting all my comments sent by email. I'm using this post to brainstorm myself.
I want to do a post like this using HubSpot's lead generation data:
http://www.nonlinear.ca/blog/index.php/2008/04/08/case-study-comparing-marketing-effectiveness-of-linkedin-facebook-myspace-stumbleupon-and-twitter/
I should probably set up a public wiki page to share these ideas.

posted @ Tuesday, April 29, 2008 1:47 PM by Pete Caputa


going to write a version of this one "Building an Online Network of Clients and Prospects" on Paul Chaney's blog.
Probably will highlight how my sales blog buddies are coordinating their conversations.

posted @ Thursday, May 01, 2008 11:13 AM by Pete Caputa


More ideas: 10 Reasons YOU should NOT start a Business Blog
10 Great Blogs from thought leaders YOU CAN NOT Read

posted @ Wednesday, May 14, 2008 11:37 AM by peter caputa


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