I think that the basics of search engine optimization should be a prerequisite for graduating high school. It should be a course offered to marketing majors in college. If you're in a marketing profession and/or responsible for generating leads online for your business, you should strive to be an expert at SEO.

I think I linked to this before, but my sales cycle would be so much quicker if more prospects understood the ABC's of SEO before they talked to me. So, here's a quick overview of the basics of SEO created by Noah Brier:

Watching that will take you 7 minutes. And at the end, you'll know more about SEO than 70% of the people I speak with. That'll make you 70% more likely to be equipped to attract more traffic to your site. I sound like an infomercial here, but if growing your business is important to you, and your website is an important part of growing your business, you should spend the time.

Awhile ago, HubSpot published a bit more detailed search engine optimization tutorial.

In case you missed it a few weeks ago, here's SEO mistakes I see every day when I look at prospect clients' websites.

More advanced stuff coming soon.